About

Eòlas (pronounced “yoh-lis”) is a Gaelic word meaning knowledge. It speaks to the importance of lifelong learning and the potential it holds to bring positive change.

Scots-born founder, Colin McNair is a fashion creative with 24 years of experience working for international women’s and men’s brands in Europe and the US. Increasingly frustrated by overconsumption and waste, he began researching sustainable practices, which inspired him to create a luxury brand rooted in transparency, circularity, regeneration, and inclusion.

Eòlas’s traceable knitwear is made in Italy using the best quality materials with the least negative impact on the planet. Recycled materials take precedence over virgin materials. When virgin materials are used, they are certified as being produced in the most efficient and responsible ways possible; this includes our labels, which are woven in organic cotton. On rare occasions, recycled synthetic materials are used for durability and longevity. Eòlas packaging is always recycled.

Launching in May 2022 as a website and July 2023 wholesale, Eòlas is worn by Julianne Moore, Anne Hathaway, Christy Turlington, Helena Christensen, Mandy Moore, Janicza Bravo, Cailee Spaeny (custom, in Sofia Coppola’s “Priscilla”), and anyone who loves the Earth as much as they love fashion.